Shape useful products
Making customer needs, product thinking, and technology meet in a useful place.
I help teams turn emerging technology into products, partnerships, and practical experiences that people can understand, trust, and use.

I help ambitious technology find its way into real products - translating between technical possibility, commercial context, and the people the work is meant to serve.
Making customer needs, product thinking, and technology meet in a useful place.
Creating the shared understanding that turns relationships into momentum.
Taking the practical work of adoption as seriously as the initial idea.
Currently building a small AI studio working on practical products, focussed client work, and helping organisations make better use of emerging technology.
Helping turn relationships with Meta, Apple, Viber, and internal teams into product and commercial momentum.
Exploring how messaging could become more useful, contextual, and intelligent through an early conversational-AI product.
Years of work connecting strategy, delivery, and large-scale digital change across markets and stakeholders.
Between a promising technology and the messy reality of making it useful, there is a lot of listening, translation, and practical decision-making.
I have various interests - travel, painting, gardening & a love of languages.